How to improve customer service at dealerships

Adapt to changing customer expectations and take advantage of new technological solutions. This approach will not only increase customer satisfaction but also increase profits in your dealer network.

Customer-centricity helps sales

Focusing on the best possible customer experience and their positive associations with the brand is necessary to sell effectively. Customer-centrism in customer service and effective selling involves focusing on the buyer’s needs, expectations, and satisfaction as the focal point of the company’s activities. Every choice, plan, and step is carefully designed to guarantee a positive and satisfying buying experience.

It’s important to focus on the customer’s needs and preferences to improve sales. Businesses can increase their chances of closing deals and fostering customer loyalty by personalizing offers, products, and services. Meeting and exceeding expectations are crucial to building strong relationships with customers.

Digital retailing is a new trend in the automotive industry

With the growing popularity of digital retailing, the automotive industry cannot remain indifferent. Digital retailing refers to using the Internet and digital technologies to provide customers with a complete digital shopping experience.

Why is this such an attractive opportunity for car dealerships?

  • The customer can quickly review the offer of a particular showroom.
  • The customer has more control over the car-buying process and can make purchases much more conveniently.
  • Digital retailing gives customers flexibility and convenience, allowing them to shop from anywhere, anytime.
  • Digital retailing allows customers to get an in-depth look at the offer, set up the car, choose additional options, and compare prices. As a result, customers are better informed and more confident in their purchasing decisions.
  • Personalizing the purchasing process, for example by tailoring offers to individual customer needs, can help increase customer satisfaction and ensure customer loyalty.

Hybrid buying experience

By visiting dedicated car dealership websites, customers can delve deeper into the dealership’s offerings, such as current prices, model availability, and financing options. This grants them the freedom to analyze and make their own decisions without feeling rushed.

Many vehicle drivers value the hybrid experience. It is important to remember that while online visibility is crucial, the in-person experience at the dealership should be considered a priority. Many clients appreciate viewing and comparing cars online before heading to the dealership for a test drive and conversation with a salesperson.

The touchstone of the hybrid approach is ensuring proper comfort and care for the buyer. At every step of the buying process, a car dealership should make its mark with factors such as:

  • professional and attractive presentation of the offer,
  • friendly, client-centric attitude,
  • availability and responsiveness (both on-site and by phone or e-mail),
  • quick response to the customer’s needs (providing information, arranging a test drive, or giving advice on car selection).

How can Dealer Booster help increase sales?

We offer the creation of a customized website featuring dealer listings. This functionality allows customers to analyze the offers that interest them easily. Afterward, they can visit the car showroom, speak with an advisor to get more information, and even schedule a test drive.

Dealer Booster supports the sales department with the ability to track test drives and leads acquired in this way. In addition, we provide multi-level analytics of sales performance and team effectiveness. With our software, you can study the real interest in offers and the effectiveness of published ads.

A dedicated website with car offers

Our car sales application offers automated offer creation and instant export to a dedicated dealership website. Dealer networks can create a personalized page for each of their stations.

You can manage the content of the listings from within Dealer Booster. Thanks to the fact that all information about the car is available in one place, the process of editing the ad is short and intuitive.

Dealer Booster is integrated with databases such as Eurotax, which allows downloading data like:

  • car’s primary data,
  • accessories,
  • technical condition,
  • vehicle valuation.

In addition, we offer integration with the DMS (Dealer Management System), making all information about the stock cars visible via Dealer Booster. Imported data from the DMS or Eurotax database contributes to instant ad content creation and time savings.

Create visually appealing offers in minutes

Our software helps create interesting sales offers full of descriptions, photos, videos, and 360° images. Offers are available from a dedicated website and can be downloaded as a PDF and sent directly to the interested customer.

Build better relationships with Dealer Booster

Our software streamlines communication between the customer and the dealership:

  • A dedicated website can provide multiple contact options tailored to the customer’s preferences. An interested person can schedule a video call, make a phone call, write an e-mail, or chat with an advisor.
  • Dealer Booster allows you to create personalized offers with special pricing and additional accessories.
  • We offer a test drive calendar to help arrange meetings with customers interested in the offer.
  • If a customer wants to sell their car, we offer them a quick valuation based on the online form they fill out.