In today’s competitive automotive world, customer service at a car dealership plays a key role in sales. Customers expect professionalism, a personalized approach and smooth service. Dealer Booster is a tool that can significantly improve the quality of customer service and, consequently, increase sales and customer satisfaction. How does it work? Let’s look at the key features supporting dealers‘ daily work.
Focusing on creating positive customer experiences and relationships became a must-have for dealerships to sell effectively in today’s world. Customer centricity means the buyer’s needs and expectations are central to all activities.
Tailoring the offer to individual preferences increases the chances of finalizing the sale and building loyalty. In dealerships, we also have an impact on the increase in the quality of customer service and, consequently – on the purchase of a car and the provision of recommendations.
To build trust and ensure the highest level of service, providing the customer with information quickly and precisely is crucial, emphasizing the salesman’s professionalism. Without an appropriate management system, achieving this efficiency level may be difficult. Thanks to the integrated solution of Dealer Booster, the process of matching the offer to the final generation of contracts has become highly efficient and effective.
Dealer Booster lets you present sales offers on screens in the showroom or service center. Customers waiting for their turn can familiarize themselves with available cars and current promotions in an accessible way, which increases interest in the offer.
Dealer Booster ensures the standardization of printouts in dealer networks, where maintaining information consistency is crucial. Each vehicle may have hangers or information on stands with data such as year of production, mileage, price and a detailed equipment description. Instead of manually entering data into the template, Dealer Booster automatically generates a ready-made printout compatible with a given network’s used car program.
Thanks to clear information about the vehicle’s condition, price and equipment, the customer has complete insight into the offer, which increases his comfort and confidence in the dealer. Clearly and accessible information makes it easier for the customer to analyze and make the final purchase decision.
After interviewing the customer’s expectations, the system suggests cars that may interest him. Thanks to this solution, you can propose and compare several offers. You can also immediately select appropriate accessories that match the offers.
Moreover, after making a reservation for a given car, the advisor will display offers of cars with similar parameters that may also interest the customer.
Using Dealer Booster you can collect leads for test drives. How does it work? Our software allows you to create a dedicated website for your dealership, from which a potential customer can contact your salesperson to arrange a test drive. Your website can be integrated with CRM, where you can track each lead and its status.
During a test drive, the salesperson can gain valuable information about the customer’s needs and preferences in order to tailor the offer. This solution helps automate the customer acquisition process.
When a customer expresses interest in a vehicle but needs time to make a decision, Dealer Booster allows you to quickly book a car. Just enter the customer’s details into the system and the car is marked as reserved.
Even if a given car is reserved, another advisor can sign up for the so-called reservation list to receive an alert when the current reservation for a specific car ends.
The system centralizes information so that showroom customers can see whether the car is pre-booked. The customer can be sure that the selected car is waiting for his decision, which gives him comfort and peace of mind. He also has a clearly defined time to think about it.
Dealer Booster allows you to create personalized offers for customers, considering their individual preferences and needs. The salesperson may offer additional accessories (such as mats or USB cables) and extra equipment for the vehicle (such as a towbar or additional set of wheels).
In addition, the customer receives one complete offer, including possible financing, simplifying the purchase process. Additionally, he or she can receive the car’s specifications, which he or she can easily analyze. What is the core value of this solution? The customer gets a tailor-made offer that fully meets his expectations, which may significantly affect his satisfaction with the service process.
Using Dealer Booster, the salesperson can generate a personalized offer in PDF format and add discounts on cars, accessories and equipment. Such an offer clearly shows the specific purchase amount, the sum of discounts and the duration of the offer.
Dealer Booster can be operated from both a desk and a tablet, allowing work flexibility. Thanks to the tablet, the salesperson can respond to the customer’s needs in real-time, e.g., during a test drive, creating a personalized offer for him during the conversation.
This means immediate access to the system, regardless of location, for the salesperson, allowing for more efficient customer service and faster response to their questions. One of the most significant advantages of using a tablet is the increased flexibility and mobility of the salesperson.
Dealer Booster is not only a sales support tool but also a solution that facilitates the daily work of dealers and improves customer experience. Thanks to it, service becomes more transparent, personalized and effective. It is an investment that pays off through greater customer satisfaction and better sales results.
Our system automatically suggests vehicles that meet the customer’s expectations, giving the salesperson immediate access to detailed information about available cars. After determining the financial terms, it is possible to print specifications and offers quickly, and the customer’s contact details, such as telephone numbers, can be used to maintain relationships and further contact, which helps finalize the sale.
Do you want to learn how Dealer Booster can help with customer service in digital retailing? Read the article “How to improve customer service with the right software in dealerships”.
