Client

Toyota Central Europe

Toyota Central Europe, headquartered in Warsaw, Poland, sells and distributes Toyota and Lexus models in Poland, Slovakia, the Czech Republic, and Hungary.

Knowing Dealer Booster's functionalities, the client wanted to implement our software in its dealership network and adapt it to its business needs.

Dealer Booster is the software that currently is comprehensively powering Toyota and Lexus used car dealer programs in Poland, Slovakia, the Czech Republic, and Hungary.

Dealer Booster handles business needs from both the dealer's point of view (including stock management) and the marketplace (remarketing and car sales).

As a part of our solution, we created dedicated websites for used car remarketing. Want to see what they look like?


Client needs

Client needs

The client approached us with the following business needs:

  • To organize and standardize the information and knowledge of used cars on the stocks
  • To centralize the database between car dealers
  • To help manage knowledge and operational data (stock, rotation, geographic criteria)
  • To unify the process across the dealer network
  • To gather data on the repurchase and sale prices offered by the dealer (e.g., configurations, condition, equipment)
  • To analyze the data received by both the dealer and headquarters (reports, charts, alerts)
  • To create a process automation tool for salespeople
  • To create their own marketplaces (dedicated websites for dealerships)
  • Integration with more than a dozen external services and ad portals

Our approach to Dealer Booster implementation

Business analysis phase
We conducted a business analysis in preparation for the implementation of an international used vehicle remarketing management system.

Product Delivery phase
Customization and implementation of Dealer Booster software to meet Client needs:
  • Standardization of local marketplaces in a given country (e.g., in Poland: pewneauto.pl and lexusselect.pl)
  • Data collected in one place to create a single source of knowledge
  • An easy way to compose and create an offer for the customer allowing them to match the finest details (both repurchase and sale)
  • Car offer presentation module with promotional materials
  • Customize the reporting layer according to customer requirements and create additional types of reports
  • Dealer Booster integration with customer's internal DMS system
  • Lead collection and processing into an external CRM/DMS system according to client guidelines
  • Possibility to set up an online contact feature between customer and dealer

Outcome

  • Databases centralization between dealerships
  • Optimization and standardization of processes
  • Catching weaknesses in the sales process
  • Improvement and sales growth

Solution benefits

  • Cost reduction
  • Process optimization
  • Sales increase

Team

Key Account Manager, Project Manager, Frontend Developers, Backend Developers, UX Designer, Graphic Designer, DevOps, Business Analyst, Quality Assurance, Scrum Master

Testimonial

Sirocco Mobile Sp. z o.o. has been an authorized IT partner of Toyota Motor Poland (TMPL) and Toyota Central Europe (TCE) since 2014. Sirocco Mobile provides us with a high-standard dedicated software solution that stands behind our market success.

Dealer Booster was perfectly tailored to our business needs and branding. Thanks to this solution, we have optimized processes across the dealer network and noticeably boosted our sales.

Moreover, dedicated websites for remarketing used cars have been created. These include Toyota Pewne Auto and Lexus Select websites in Poland.

We value Sirocco Mobile for its professional IT team’s ability to execute innovative software solutions that support our constant growth. Besides execution, we have always been satisfied with Sirocco Mobile out of the box business analytics skills. The company brought along good expertise that involved the best agile approach, meeting our challenging business goals in a rapidly changing environment.

I strongly recommend Sirocco Mobile’s services and Dealer Booster, their first-class solution for dealerships.